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Why Your Nonprofit Should Be A Big Listener

Beth's Blog: How Nonprofits Can Use Social Media

“Big listening is taking all the conversations that are going on online and trying to find pockets; in our case, ocean issues like MPAs (marine protected areas), overfishing, sustainable seafood, whales, bluefin tuna, ocean acidification, sharks, and shark finning, “ explains Matt Fitzgerald, Upwell’s Curator & Social Metrics Manager.

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Guest Post by Ivan Boothe: Social change takes more than social media

Beth's Blog: How Nonprofits Can Use Social Media

One of the comments on Joe's blog post was from Texans Against Hunger. The assumption of most twitters above seems to be that these tools work because they're cool OR they've built a career around them, so if you're feeling jaded due to lack of results or encouraging metrics, get over it and get back to your (disappointing) work.