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Congrats Mark Horvath & Invisible People TV for Pepsi SXSW Challenge Win

Beth's Blog: How Nonprofits Can Use Social Media

Mark Horvath, known as " HardlyNormal " on Twitter and who is a tireless advocate for the cause of homelessness, was the winner of the SXSW Pepsi Refresh Challenge. Mark uses social media to tell the story of homeless people in America. The SXSW Pepsi Fresh Challenge matched three different causes with three social media rock stars.

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ASU Lodestar Center Blog: Research Friday: Why Do People Stop Giving?

ASU Lodestar Center

We tune into causes through our relationships with others, whether its a kid from our neighborhood in a youth group, our sister doing a breast cancer run, or our friend organizing a reading night at a homeless shelter. The reality is, we're all bombarded with digital messages and shares and likes and spam. All You Need is Love.