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Compassion Services International on Growing Your Nonprofit Email List, Donation Thank You’s, and Powerful Storytelling

CauseVox

In our effort to highlight brilliant changemakers, we sat down with Cylinda Nickel at Compassion Services International to dive deeper into their global fundraising initiatives – particularly their work for Ukraine- and hear about her top fundraising tips. Watch the interview on demand here. About Compassion Services International.

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Nail Your Request for Donations During Economic Ups, Downs, and Crisis Times

Get Fully Funded

You know this, and so does the general public. I’ve heard many people decide not to send an appeal because the think their donors are giving all their money to relief in Ukraine. Using heartstring words like “homeless,” “abandoned,” “deserving,” “malnourished,” “unjust,” “innocent,” etc., Y’all. Use ADJECTIVES!

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Crafting Impactful Narratives: The Art of Nonprofit Storytelling

CauseVox

You can see here that Miriam’s House uses the donor based brandscript to center the supporter as the hero by saying “you can help end the cycle of homelessness.” Compassion Services International used powerful photos and other storytelling techniques to raise a significant amount of money for Ukraine Relief. Again, authenticity is key.