Remove Homeless Remove Picture Remove Public Remove Ukraine
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Nail Your Request for Donations During Economic Ups, Downs, and Crisis Times

Get Fully Funded

You know this, and so does the general public. I’ve heard many people decide not to send an appeal because the think their donors are giving all their money to relief in Ukraine. Using heartstring words like “homeless,” “abandoned,” “deserving,” “malnourished,” “unjust,” “innocent,” etc., Y’all. Use ADJECTIVES!

Donation 122
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Crafting Impactful Narratives: The Art of Nonprofit Storytelling

CauseVox

You can see here that Miriam’s House uses the donor based brandscript to center the supporter as the hero by saying “you can help end the cycle of homelessness.” Compassion Services International used powerful photos and other storytelling techniques to raise a significant amount of money for Ukraine Relief. Again, authenticity is key.