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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

SEPTEMBER 8, 2023

Make the mission or program the hero – Focus messaging on your nonprofit’s values, impact, and service. A charity combating homelessness should feature stories of providing shelter, not just cute mascots. Having monthly giving programs with regular donation reminders. Don’t rely too much on gimmicks or guilt.

Lesson 59
Lesson Fundraising Digital Test 59
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Solutionary Women: Alli Chagi-Starr, Ilyse Hogue, Melinda Kramer and Reem Rahim

Have Fun - Do Good

JUNE 30, 2007

I asked four of the women who I had previously interviewed for the Big Vision Podcast to share what brought them to their work, and their advice for the graduate and undergraduate women who attended the conference. I also produce several podcasts, one of which is called the Big Vision Podcast.

Podcast 40
Podcast Arts Oakland St. Louis 40
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