Why Your Nonprofit Should Be A Big Listener
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 12, 2012
Listening beyond a brand, a program or a campaign. Public opinion polls provide some types of insight, but take time and money. It also helps illustrate that the orgs who you think of as competitors for funding are actually great collaborators on campaigns. Big listening is fast, and shows changes over time.
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