Do Something’s mobile campaign wins NYTimes plaudits – and motivates millions of teens
JUNE 29, 2011
This weekend, the New York Times chronicled how the charity Do Something is revolutionizing its outreach to young people by taking its message mobile. Projects range from recycling bottles to collecting used jeans for the homeless to brainstorming new ways to reduce energy consumption. To name just one: Do Something sends a biweekly email to its members giving them ideas for new projects they can undertake, targeted around their areas of interest.