Do Something’s mobile campaign wins NYTimes plaudits – and motivates millions of teens
JUNE 29, 2011
This weekend, the New York Times chronicled how the charity Do Something is revolutionizing its outreach to young people by taking its message mobile. For those of you who are unfamiliar, Do Something provides teenagers concrete steps they can take to do good in their local communities. Projects range from recycling bottles to collecting used jeans for the homeless to brainstorming new ways to reduce energy consumption.