Jon Husband, Guest Post: The New Realities of Engagement – Stories That Drive Action Planning and Implementation
Beth's Blog: How Nonprofits Can Use Social Media
JULY 14, 2009
History reminds us that paradigm shifts of this nature are not accepted by simply telling the facts. To get beyond the Innovators and Early Adopters to the Early Majority, these stories have to have an institutional sponsor ( community-or-purpose-based or community-related ) that the Early Majority can trust. .
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