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What Should You Say to Get People to Donate

Get Fully Funded

Help us reach our goal Provide a homeless person with a hot meal and a warm bed tonight Fund our budget Find more examples of good and bad Asks here. Even if you hint strongly that you’d like people to make a donation, if you don’t come right out and ask, people may not get it. Ok, see the difference in a good Ask and a bad one?

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Deepen the Donor Relationship by Focusing on the Donor Journey

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For example, “Your donation of $10 will provide a day’s food and care for a homeless veteran. You can simplify the process by putting a few of these helpful hints into play: Automate. It should say “thank you” of course, but it should also expand a bit to talk about why that gift matters. See the hero language? Donors love that!

professionals

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Social Media for Stewardship

Connection Cafe

Hint: If your event has yet to happen, remember to take photos or appoint a volunteer with the job!) Homeless Prenatal Program 20 Years in Action - thank you video. Or, "Thanks to you, we were able to feed x number of people this Thanksgiving". Now, let's get even more creative. Do you have photos?

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How I Closed $250k From a 25-Year-Old Who Drove a Prius

Bloomerang

Hint: they usually mean it. . I cannot tell you how many donors who have great wealth have told me how they have experienced homelessness in their adulthood or donors who donate 30-50% of their household income—and I know this because I know how much they make and would have never *expected* them to give this much!

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How to structure your nonprofit social media plan

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Here’s a hint: They want to know the inside scoop on what it takes to save bears or tutor kids or help homeless veterans. Remember that they are following YOU because they are curious about the work you are doing. Before you post, think about what THEY want to know. What are they interested in? Saving bears?

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Understanding Why People Give (hint: it’s not what you think!)

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For instance, they may give to the homeless shelter because they feel bad for people who don’t have homes or because it feels good to help someone in need or because their favorite uncle was homeless for a while or because of all those reasons! Donors often respond to internal triggers that aren’t clear even to them.

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