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Deepen the Donor Relationship by Focusing on the Donor Journey

Get Fully Funded

When a donor clicks that Donate button and makes a gift, what’s the very next thing they experience? Thank you so much for your generous gift. We rely on friends just like you to help us feed our community’s veterans.” …along with a nice photo Which one would make you feel great about the gift you just made? Map it out.

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What Should You Say to Get People to Donate

Get Fully Funded

If you inspire people, you’ll get a gift. Help us reach our goal Provide a homeless person with a hot meal and a warm bed tonight Fund our budget Find more examples of good and bad Asks here. Even if you hint strongly that you’d like people to make a donation, if you don’t come right out and ask, people may not get it.

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Social Media for Stewardship

Connection Cafe

Did your organization do some sort of gift, food drive or animal adoption this holiday? Hint: If your event has yet to happen, remember to take photos or appoint a volunteer with the job!) Homeless Prenatal Program 20 Years in Action - thank you video. Now, let's get even more creative. Do you have photos?

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How I Closed $250k From a 25-Year-Old Who Drove a Prius

Bloomerang

Hint: they usually mean it. . Don’t you have donors who you judge as not being able to give a major gift? When I say major gift, I mean $10,000+ annually. For some organizations that raise less than $1M per year, I would say $2,500 or $5,000 could be considered a major gift. . Or “How can I help?” – test them.

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Understanding Why People Give (hint: it’s not what you think!)

Get Fully Funded

For instance, they may give to the homeless shelter because they feel bad for people who don’t have homes or because it feels good to help someone in need or because their favorite uncle was homeless for a while or because of all those reasons! Donors often respond to internal triggers that aren’t clear even to them.

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