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Get Your Social Media Strategy in Shape With Spreadsheet Aerobics

Beth's Blog: How Nonprofits Can Use Social Media

Successful social media is like going to the gym because the discipline of a good routine gets results much like working out on a daily basis. If you are just starting out or if you haven’t identified a strategy and a good regular routine, can you really expect success? Spreadsheet aerobics is actionable data.

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Spreadsheet Aerobics: Actionable Measurement for Social Media

Beth's Blog: How Nonprofits Can Use Social Media

I'm working with a small group of Packard Foundation grantees on a social media lab where they are implementing different social media experiments. Part of the process includes regular check-in calls to reflect on what we're learning. It is a lot like trying to get back in physical shape after you've slacked off.

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The Knowledge is in the Room: How To Let It Out

Beth's Blog: How Nonprofits Can Use Social Media

Last week, I facilitated an interactive keynote in Seattle at 2011 Tech for Good Leadership Summit sponsored by Microsoft Community Affairs , in partnership with NPower Seattle. By all accounts , the event held the space for peer learning. Don’t Just Research Your Audience, Make Them Part of the Presentation.