Listen to Your Data: Lessons from a Multilingual Text Message Campaign
NTEN
MAY 5, 2011
Because mobile messaging is so new, there aren't many rigorous best practices or established guidelines. That can be incredibly exciting, as each new project we work on further hints at the radical way mobile messaging is reinventing communication. RI4A is almost as committed to rigorous A/B testing as they are to immigration reform.
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