Listen to Your Data: Lessons from a Multilingual Text Message Campaign
NTEN
MAY 5, 2011
That can be incredibly exciting, as each new project we work on further hints at the radical way mobile messaging is reinventing communication. What's hard is finding a customer who wants to be a guinea pig as we explore new avenues of outreach. RI4A is almost as committed to rigorous A/B testing as they are to immigration reform.
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