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Marketing and Engagement: Making the most of your Emails

Amy Sample Ward

Last week, I visited Omaha, Nebraska, and had a great time presenting to the PRSA Nebraska chapter. Accordingly, advocacy-focused Environmental and Wildlife / Animal Welfare groups had the highest click-through rates in this year’s study, followed by Health organizations, where many subscribers may have a personal connection.

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Happy New Year: What’s Your Theme for the Year?

Beth's Blog: How Nonprofits Can Use Social Media

In the US, I keynoted and gave workshops at nonprofit conferences in Pittsburgh , North Carolina , Buffalo , and Omaha. I also gave a plenary talk at AFP in San Antonio, Texas. I keynoted at the Grant Manager’s Network Conference and was on a panel with Alex Samuel and Jeremiah Owyang at SXSW.

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In-box reveries

Michael Stein's Non-profit Technology Blog

And as my friend from Omaha says, the Google Calendar is "slicker than snot on a doorknob" with an interface that can parse time, date, and location out of a single text input. Note to Google: I'd love to see a team email system with a share flag to make an email sharable to by all members of a group. Link to the Google Calendar.

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