How To Segment And Personalize Appeals To Raise More Money At End Of Year
Bloomerang
NOVEMBER 13, 2023
As in, “Will this REALLY raise me more money?” A segment is a group of constituents who share the same attributes, such as monthly donors, lapsed donors, first-time donor, out-of-town donor, bequest donor, and etc. How do I use segments? (Good news—you do!) If you haven’t, there’s still precious time to save our feathered friends!
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