Gartner Hype Measure Test 
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 8, 2011
Some say they’ll be testing, testing, and testing – throwing virtual pasta at the wall and see what sticks and how much time and effort it takes to throw that pasta. I didn’t hear a lot of chatter about what objectives and measurement – particularly how to measure to learn.
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 2, 2011
The focus is how to effectively integrate social media channels and measure and learn. Last week, I helped launch a peer exchange Webinar for Packard Foundation for Children’s Health Insurance grantees with Spitfire Communications (creators of the SMART chart ).
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