Game On: How Gamification is Changing the Sector
ASU Lodestar Center
MAY 24, 2016
Global 2000 businesses have recognized gamification as a powerful tool to engage consumers and motivate them to purchase more products. Brian Burke, VP of Research at Gartner, defines 7 key considerations when designing the player experience for gamification: Business Outcomes and Success Metrics. Target Audience. Player Goals.
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