Making Stories Work for Your Org: What the Data Says
NTEN
MAY 3, 2011
Nonprofits are adding stories to their fundraising messages. These are stories that help illustrate a point, paint a vivid picture of a situation, or put a complex or wonky issue in human terms. The Take-away Don't count on a personal story to transform your fundraising appeal. There's just one problem. and they're not working.
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