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Before Publishing Your Annual Appeal, Ask Yourself These 5 Questions

Bloomerang

The fundamentals of a fundraising appeal. Here’s an example: As you can see, the ratio of ego-centric to donor-centric pronouns is an astonishing 18:3. There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb. This isn’t compelling as a fundraising appeal.

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How To Convince Leadership Content Marketing For Nonprofits Matters

Nonprofits Source

Chances are you don’t know the full picture of how your nonprofit operates. The efficiency ratio , also known as the revenue to cost ratio. The best part of the efficiency ratio is that it doesn’t involve any complex math. Use the efficiency ratio to calculate the ROI of your marketing activities.

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