Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2017

Note from Beth: With the hurricanes, gun violence, and fires, I gave generously, including donations to Global Giving funds. As nonprofits prepare for the upcoming giving season, many fundraisers are understandably concerned about donor fatigue. Dreadful disaster stories are still making headlines; isn’t the public tired of giving?

Puerto Rico 108

Puerto Rico Sierra Leone Disaster Donor 108

NonProfit Hub

SEPTEMBER 17, 2018

Hurricane Florence finally made landfall over the weekend, ravaging the Atlantic coast with devastating winds and torrential rain. Raise money. Another way to help disaster victims is to join the fundraising effort. It’s easy nowadays to think a disaster is over once it leaves the breaking news coverage and newspaper headlines.

Disaster 67

Disaster Help Hurricane Headline 67

M+R

JANUARY 26, 2023

If all you’re here for is a list of email ledes you can use for fundraising or advocacy messaging, you can go ahead and skip right to that part. In order to ground things a bit, we’re going to include an example of each type of lede from a hypothetical environmental organization sending a fundraising appeal on the topic of climate change.

email 111

email Work Sound Hurricane 111

Connection Cafe

MARCH 22, 2017

During World War I, the American Red Cross raised more than $114 million (over $2 billion in today’s dollars) to help support the American Expeditionary Force. When there was a flood, hurricane, or other natural disaster, people made a conscious decision to give to causes that were there to help others in need.

Phase 43

Phase Giving Hurricane Disaster 43

Connection Cafe

AUGUST 23, 2017

Episodic donors give to nonprofits in response to disasters and tragic events, viral campaigns, and in reaction to the latest headlines. The upside is that episodic donors can help boost fundraising performance , but the downside is that they tend to have poor donor retention rates.

Gift 33

Gift Donation Disaster Headline 33