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2012 eNonprofit Benchmarks Study Highlights Online Advocacy, Fundraising, and Social Media Metrics

Care2

The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. The study also has some great data on how nonprofits are expanding their use of social media and mobile. The number of gifts rose by 20%.

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eNonprofit Benchmarks Study Reveals Latest Metrics for Advocacy, Fundraising and Social Media

Care2

Do you know the average click-through and open rates on action alerts and fundraising appeals across the nonprofit sector? Are nonprofits experimenting with mobile more? Online Fundraising. Online fundraising grew 14% from 2009 to 2010. So how’s it possible that online fundraising actually grew 14%?

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Network for Good Study of Disaster Giving

Beth's Blog: How Nonprofits Can Use Social Media

million in charitable giving online through Network for Good in response to three major crises: the December 2004 tsunamis, Hurricane Katrina in August 2005 and the Pakistan earthquake of October 2005. ?? The result was a thriving, if somewhat fragmented, network of people mobilizing resources."

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400 More Email Subject Lines from End of Year Fundraising

Connection Cafe

The 2014 edition of my annual review of year-end fundraising email subject lines. 44% of all fundraising emails were received between 9am ET and 1pm ET during the month of December 2014. Nonprofits sent a median of 6 fundraising emails during the month of December 2014. Here it is! Email by Hour. Email Frequency.

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