How to Win the Story Wars
OCTOBER 25, 2012
Sachs highlighted the example of the Fiji Green marketing campaign, where consumers quickly learned that Fuji’s practices weren’t "green" at all. What do you stand for that you can teach your audience and that will resonate with them. Be honest, does your nonprofit spend time and resources on crafting a good story to share with your supporters? If you are shaking your head no, you are not alone.