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Get Your Social Media Strategy in Shape With Spreadsheet Aerobics

Beth's Blog: How Nonprofits Can Use Social Media

Successful social media is like going to the gym because the discipline of a good routine gets results much like working out on a daily basis. If you are just starting out or if you haven’t identified a strategy and a good regular routine, can you really expect success? Spreadsheet aerobics is actionable data.

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Spreadsheet Aerobics: Actionable Measurement for Social Media

Beth's Blog: How Nonprofits Can Use Social Media

I'm working with a small group of Packard Foundation grantees on a social media lab where they are implementing different social media experiments. I thought I'd share how I look at my Facebook page data. I've been collecting it during the past 9 months, with a little bit of spreadsheet aerobics.