Remove wallow-in-fear
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How do you create a culture that is not afraid to fail (or be more receptive to social media?)

Beth's Blog: How Nonprofits Can Use Social Media

Several months ago, my colleague Rachel Happe from the Community Roundtable invited me to facilitate a discussion with members about the issues that swirl around organizational adoption of social media. This happens quite frequently with social media, especially in the early stages. We get poor results.