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Measuring Social Media Outcomes Is Easier than Measuring Hurricane Strength

Beth's Blog: How Nonprofits Can Use Social Media

I grew up in a small town by the New Jersey shore in a house a block from the Atlantic Ocean that my elderly parents still live in today. With Hurricane threatening a direct hit and potential devastating damage, emergency officials called for a mandatory evacuation — something that hasn’t happened in many years.

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#GMN2016 Annual Conference| Observations from Day 3

Connection Cafe

Dr. Ruesga began by acknowledging the tenth anniversary of Hurricane Katrina. We need more evaluation and measurement as this is vital to moving a cause forward and the only way to improve. Albert Ruesga, President & CEO of the Greater New Orleans Foundation—a customer of ours, I’m proud to say. “Be

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Win Back Your Lapsed Donors

Bloomerang

Because it’s really important to evaluate and do a little self-analysis and say, “Are we still sending these offers?” Gosh, I think I saw a stat earlier this week that said only 10% of disaster response donors continue with an organization, 10%. Jackie: Exactly. So winning back those lapsed, again, is possible.

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