Storytelling Tips: Measure the ROI of Your Non-Profit’s Stories
The Storytelling Non-profit
JANUARY 24, 2022
It can be near impossible to measure the success of a story if you haven’t first thought about what your desired outcomes are and drivers of success. Begin with the End in Mind: What’s Your Desired Outcome? The very best advice I can give you on storytelling is to always start with the end in mind.
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