What Should You Say to Get People to Donate
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APRIL 9, 2023
Your words matter when you’re trying to get people to donate. If you inspire people, you’ll get a gift. If you bore people or confuse them, you won’t. It’s pretty simple. This means you can’t just slap anything on a page, send it to a donor, and expect great results. Maybe you’ve experienced this with a fundraising letter that performed so poorly you called it a failure and didn’t want to try it again.
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