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Video Can Help Boost Donations in End-Of-The-Year Fundraising

Beth's Blog: How Nonprofits Can Use Social Media

More than 85% of US internet users watched online video in July, and on average they spent more than 14 hours doing it. Bottom line: If you aren’t developing a video strategy you are not going to capture the mindshare of internet users. We have witnessed a very strong ROI from fundraising videos that utilize personalization.

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See What’s Out There » Blog Archive » The Chronicle of Philanthropy – Telling Moving Stories

See3

But the Internet has changed all that. The New York organization last year collected more than 60 hours of footage of the organization’s workers and volunteers helping AIDS patients in Uganda, tsunami victims in India, and poor residents of El Salvador, and it soon plans to use that extra footage for an extensive online video campaign.

article thumbnail

See What’s Out There » Blog Archive » The Chronicle of Philanthropy – Telling Moving Stories

See3

But the Internet has changed all that. The New York organization last year collected more than 60 hours of footage of the organization’s workers and volunteers helping AIDS patients in Uganda, tsunami victims in India, and poor residents of El Salvador, and it soon plans to use that extra footage for an extensive online video campaign.