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Using Social Media Increases Fundraising by 40% [Study]

NetWits

With usage stats like that it’s probably safe to assume that a large portion of your supporter are using at least one social network, right? ShareThis – While the three social tools mentioned above are the baseline, what happens when you want to give your participants access to other social networks like StumbleUpon®, Digg®, and Yahoo!®?

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Podcamp Session on Social Media Metrics: Thank You Jeremiah

Beth's Blog: How Nonprofits Can Use Social Media

The focus is on: improving the effectiveness of the marketing strategy or content, not wasting limited resources, and having more people to take action (push for cause, donate money, or whatever). Influence/Authority: Scoble defines this as % of posts that show up on Techmeme, Digg, my Link Blog, Slashdot, StumbleUpon, etc.

Metrics 56
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SXSW: Social Media Nonprofit ROI Poetry Slam - Slides, Links, and Poems (long)

Beth's Blog: How Nonprofits Can Use Social Media

But from my stats surcease of sorrow, I realized - some things you can’t keep score. With Twitter, Facebook, Digg and Stumbleupon gone are the days forgotten lore. Goal to lead to increased sustained donations rather than episodic giving, increased understanding. So I tweeted, questions and links, to see what each member thinks.

ROI 76