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Case Study: How One Organization Raised over $500K through Millennials

Achieve

LiNK (Liberty in North Korea). is a human rights organization that physically rescues North Korean refugees and helps resettle them in South Korea or the United States so they can avoid being forcibly repatriated back to North Korea, where they can face harsh punishments as a result of illegally immigrating.

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MCON13 Live Blog: Millennial Giving (Alia McKee, Sea Change Strategies and Justin Wheeler, LINK)

NTEN

3) Millennials are looking for impact--this is felt, not understood 60% of millennials say the pimary driver is impact versus other generations that just trust that the nonprofits to which they donate will use those donations wisely. AM: organizations are not investing enough in storytellers.

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