Remove Donation Remove Problem Remove South Korea Remove Storytelling
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Case Study: How One Organization Raised over $500K through Millennials

Achieve

What if the problem with Millennials and fundraising isn’t that our generation doesn’t care enough to actually give? LiNK (Liberty in North Korea). They execute creative, well-coordinated peer fundraising campaigns that utilize technology, messaging, design and storytelling. That is how many organizations see Millennials.

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MCON13 Live Blog: Millennial Giving (Alia McKee, Sea Change Strategies and Justin Wheeler, LINK)

NTEN

They are looking for messages about the power of collective community, that the community needs to rally to solve these problems, not the institutions or individual by himself. AM: organizations are not investing enough in storytellers. They can come up with solutions by investing in really great storytellers.

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