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Case Study: How One Organization Raised over $500K through Millennials

Achieve

We’re great for sharing information about a cause on Twitter or helping YouTube videos go viral, but, other than that, we are useless to fundraising efforts. We want to use the resources we have – our friends, our family and our social networks – to help support a cause. LiNK (Liberty in North Korea). slacker + activist].

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MCON13 Live Blog: Millennial Giving (Alia McKee, Sea Change Strategies and Justin Wheeler, LINK)

NTEN

There I had life-changing experiences that caused me to become focused on social change and social justice. 3) Millennials are looking for impact--this is felt, not understood 60% of millennials say the pimary driver is impact versus other generations that just trust that the nonprofits to which they donate will use those donations wisely.

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