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Case Study: How One Organization Raised over $500K through Millennials

Achieve

Peer fundraising is the best way to raise money from this new generation of supporters, and a few organizations are already harnessing this strategy. LiNK (Liberty in North Korea). How is possible to raise dollars from a generation often associated with limited income and lack of putting their money where their mouths are?

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MCON13 Live Blog: Millennial Giving (Alia McKee, Sea Change Strategies and Justin Wheeler, LINK)

NTEN

3) Millennials are looking for impact--this is felt, not understood 60% of millennials say the pimary driver is impact versus other generations that just trust that the nonprofits to which they donate will use those donations wisely. AM: organizations are not investing enough in storytellers. They give more scrutiny.

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