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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

SEPTEMBER 8, 2023

Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. A charity combating homelessness should feature stories of providing shelter, not just cute mascots. Lean into what works.

Lesson 59
Lesson Fundraising Digital Test 59
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Solutionary Women: Alli Chagi-Starr, Ilyse Hogue, Melinda Kramer and Reem Rahim

Have Fun - Do Good

JUNE 30, 2007

I asked four of the women who I had previously interviewed for the Big Vision Podcast to share what brought them to their work, and their advice for the graduate and undergraduate women who attended the conference. Like there'll be times where I'm really interested in food issues, and I'm interviewing and talking to people about that.

Podcast 40
Podcast Arts Oakland St. Louis 40
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