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eNonprofit Benchmarks Study Reveals Latest Metrics for Advocacy, Fundraising and Social Media

Care2

Are nonprofits experimenting with mobile more? The study said that the International sector drove this growth, which experienced a 163% increase in donations spurred by disasters such as the earthquake in Haiti and the flooding in Pakistan. The average one time donation across sectors was $60 and $20 for monthly giving.

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2012 eNonprofit Benchmarks Study Highlights Online Advocacy, Fundraising, and Social Media Metrics

Care2

The study also has some great data on how nonprofits are expanding their use of social media and mobile. The number of gifts rose by 20%. Email-driven donation forms had a median completion rate of 17%. In particular we were excited to see advocacy response rates increased 28% between 2010 and 2011.

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Network for Good Study of Disaster Giving

Beth's Blog: How Nonprofits Can Use Social Media

" The study focuses on the recent, large-scale humanitarian emergencies that prompted a huge number and amount of online donations. million in charitable giving online through Network for Good in response to three major crises: the December 2004 tsunamis, Hurricane Katrina in August 2005 and the Pakistan earthquake of October 2005. ??

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400 More Email Subject Lines from End of Year Fundraising

Connection Cafe

We know from other Blackbaud research that most online donations happen between 11am ET and 2pm ET. Once again, words like “gift” and “Holiday” were very popular. And with more than 50% of all emails now opened on a mobile device it’s vital to be mobile friendly. Email by Hour.

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