Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising
Whole Whale
SEPTEMBER 8, 2023
A charity combating homelessness should feature stories of providing shelter, not just cute mascots. A great tool to see how different companies make their product the hero is by looking through swipe files curated by sites like [link]. Having monthly giving programs with regular donation reminders. Lean into what works.
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