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Consumer Attitudes Toward Mobile Giving

NTEN

Early last year, mobile giving evolved from an emerging technology to mainstream awareness with Haiti earthquake relief, raising approximately $45 million for victims of that natural disaster. Since that time, other disaster relief efforts such as the Gulf oil spill, Japan disaster, and tornado relief in the Southeast U.S.

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Text-to-Give TweetChat Recap

Tech Soup

To begin with, the aforementioned high open rate applies to donor bases that might be otherwise hard to reach, such as teens and seniors. Causes with high urgency, such as disasters, have had the most success with mobile giving campaigns. And is my organization eligible to create a campaign?). What Works? via @C2give).

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Are Qwerty Monsters the Nonprofit Donors of the Future?

Beth's Blog: How Nonprofits Can Use Social Media

If you skip that, your mobile tactics won’t yield much impact or learning. What we witnessed over a year ago with SMS donations to the Haiti disaster is not going to be the norm for nonprofits. Qwerty Monsters are teens, age 13-17, who have gone mad for texting on their mobile phones. Qwerty Monsters.

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