12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report
Everyaction
MAY 24, 2018
Having a healthy list means your emails are not going to spam which means your targeted audience is seeing your content and donating or taking action. Some of the reasons for a high spam rate include: Making unsubscribing difficult. Twenty one percent of email files took an online advocacy action in 2017. High Complaints.
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