Beth's Blog: How Nonprofits Can Use Social Media

APRIL 10, 2009

One of the questions that came up during a discussion of concerns at the beginning of the day, was "We have 5,000 friends on Facebook, now what? Escalate relationship w/periodic updates through Facebook messaging with higher asks. Deepen relationship through custom apps that improve on org activites (event fundraising, petitions).

Activities 50

Activities Active Activism Social Media 50

Have Fun - Do Good

MARCH 21, 2008

Two of their staff members recently returned from Darfur and are putting together a video to raise awareness about it. They are collecting questions from supporters about Darfur to include in the video. * An Ocean Conservancy member created a Facebook Cause for the organization without telling them.

Darfur 41

Darfur Online Children Photo 41

See3

OCTOBER 22, 2007

Both HSUS and Oxfam’s primary efforts are on what Carie calls “the big four”: MySpace, Facebook, YouTube, and Flickr. Tim says MySpace is not good for fundraising, although we have seen some examples of orgs running successful fundraising campaigns, such as Dollars for Darfur. On YouTube : everyone loves video.

America 40

America Social Media Myspace Second Life 40

Connection Cafe

MAY 13, 2009

Facebook being the major player here with general growth at this point including: > 200 million active users. USHMM : Crisis in Darfur - Visualized destruction in Darfur that was being publicly refuted - 50% increase in traffic to site - International visits went from 23-52%. Fastest growing demographic is 35 and older. >

Tech 20

Tech Communication Tools Online 20