Komen Kan Kiss My Mammagram, PinActivism, and Newsjacking for a Cause
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 1, 2012
Kivi got a call from a newspaper in Dallas writing about the nonprofit marketing angle. Again, literally minutes later, I started to see mentions on Facebook and Twitter. But then the story just exploded on Twitter and Facebook in the early evening, and I kept waiting to see what Komen would say. And it worked!
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