Tips for nonprofits from Candid’s year of TikTok, Instagram Reels, and YouTube Shorts
Candid
SEPTEMBER 7, 2023
While video views are nice, we measure our success by engagement—using likes, comments, saves, or shares as our metrics. Having a library of pre-made videos is helpful for the days when planned content falls through. This can mean creating a video that gets expanded into a blog or shortening a blog into a video script.
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