Tips for nonprofits from Candid’s year of TikTok, Instagram Reels, and YouTube Shorts
Candid
SEPTEMBER 7, 2023
While video views are nice, we measure our success by engagement—using likes, comments, saves, or shares as our metrics. Make video part of your broader content workflow Consider how video script writing can fit into the broader way you create content. It started as a 90-second video script. We tie our videos to our blog posts.
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