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10 Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

FEBRUARY 12, 2020

Embrace a mobile-first design strategy. Sixty-two percent of email is opened on a mobile device , so first and foremost your email campaigns (e-newsletters, fundraising appeals, event invites, welcome emails, thank you emails, etc.) The good news is that modern design trends for mobile email are also compatible with desktop email.

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email Practice Marketing Newsletter 363
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Should Nonprofits Focus on Email or Facebook?

Connection Cafe

JUNE 21, 2018

High action rates. In practice, email appeals have among the highest action rates of any digital channel. Spam filters serve as email’s natural predator, but even something as common as low open rates can get an organization’s messages sent to the “other” folder in the inbox. Email Weaknesses:

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Facebook email Nonprofit Social Media 44
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