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Is the New Facebook “People Talking About” Metric As Meaningless as Number of Likes?

Beth's Blog: How Nonprofits Can Use Social Media

I’ve never run an ad for more fans, or done silly contests or anything else, you know? The next action was an uncontrollable desire to compare my “People Talking About” with my peers, realizing that benchmarking of meaningless data is well, meaningless. Size has never mattered to us.

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