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Should Nonprofits Focus on Email or Facebook?

Connection Cafe

A question I have often heard: should nonprofits focus on email or Facebook? Spam filters serve as email’s natural predator, but even something as common as low open rates can get an organization’s messages sent to the “other” folder in the inbox. Of course, the correct answer is almost always “both.”

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Interview with Brooklyn Museum's Shelley Bernstein

Museum 2.0

They just finished a YouTube video contest. Spam, obscenity--they just aren't an issue at all. We get so much spam on MySpace, whereas on Flickr and Facebook and the blog we never get spam. But other things--the twitter thing, the video contest was my idea. A place that makes it all pretty darn cool.

Museum 27