Conservancy Language Ratio Summary 
Top Nonprofits
MARCH 16, 2022
This includes the type of language you use, the message you send, and the visual representation of your organization. For instance, if your mission has to do with environmental conservation, you may choose green as one brand color. Your organization’s logo is the visual summary of your organization’s brand.
CauseVox
JUNE 1, 2021
Source: Casa Congo, School for Conservation). Traditionally, companies offer a 1:1 match ratio but some employers do a 1:2 or even a 1:3 match on all donations, up to a maximum amount. Let’s say a donor’s $50 gift was matched at 1:1 ratio. Use active language such as (“click here”, “donate”, “share now”, “join us today”, etc.).
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