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What’s the Secret to Social Media Success? Cute Animal Theory

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Several years ago I created the Cute Dog Theory, a node to a Nicolas Kristof quote about how puppies get more attention than dry statistics about Darfur. View more presentations from Beth Kanter. Back in 2007, I noticed a pattern in the US. Many of nonprofit Internet strategists are Dog lovers!

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Social Media Media Darfur Social 102
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President's Update: Summer 2008

Beneblog: Technology Meets Society

OCTOBER 21, 2008

We've been developing Miradi for three years together with the Conservation Measures Partnership (which includes groups like The Nature Conservancy and the World Wildlife Fund), and began beta testing the software in 2007. Our newest human rights project is looking closely at the human rights challenges in Darfur.

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