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The Move On Model: Inciting Visitor Social Action

Museum 2.0

Let’s start with some examples (many of which were also presented at AAM): The Monterey Bay Aquarium maintains an Ocean Action group that visitors can join to get involved in advocacy for marine life and conservation. The Congo Gorilla Forest , is a special exhibition produced by the Wildlife Conservation Society at the Bronx Zoo.

Model 26
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Online Fundraising Site: How To Create A High-Performing Fundraising Website

CauseVox

Source: Casa Congo, School for Conservation). Gamification is the use of game mechanics to influence your audience’s actions in non game-related situations. In fact, 80% of the top grossing campaigns through CauseVox use visual storytelling to showcase their cause and crush their fundraising goal. Need some inspiration?