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Case Study: Tools for Community Engagement

NTEN

ToMamaWithLove (TMWL) is no exception – but, as Stacey Monk, CEO of Epic Change, reflects, "It's a much different medium than it used to be.". Two or three years ago, you could have a conversation out in the open and have people organically join in. We thought we could generate a conversation but it didn't happen.

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Observations and Reflections on #TakeBackThePink

Amy Sample Ward

And just as quickly as people responded with outrage against Komen, the conversation changed to be about the women who would continue to need support and the services that help them. We could have done a better job of looking for other hashtags in real-time and piggy-backed on them in order to weave together different conversations.

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Google Ad Grants for Nonprofits: A Marketer’s Complete Guide

Nonprofits Source

Think of it this way: if someone notices an untrustworthy organization promoting unsavory content through the program, it could reflect poorly on Google. On the other hand, an effective design will encourage users to explore your site, resulting in more conversions (e.g., Set up valid conversion tracking.

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